The first video in the series after the introduction gets right to the point … “?” A good question that needs a little time to explain.

So what’s up with the nutsWhat’s interesting are the emotions that come up when people first hear about the “nuts”. For some people the technology seems really cool, environmentally friendly, renewable resource … great stuff! For others they take a different direction like … why not a man-made product or are there issues using nuts?
In todays environmentally friendly, allergy obsessed, somewhat ironic society, several interesting questions have been asked of Toyo.  Some may make you chuckle, but when you step back they make sense for someone who just wants to be 100% sure. Let’s have a look at a few of these questions and you can be the judge.

From an allergic perspective, questions have been posed like, “my child has severe allergies, if they should touch a Toyo tire is there a chance of a severe reaction?” Nuts are a legitimate concern. Toyo purifies the shells down to what is referred to as a single particle compound. This is mainly done to achieve maximum adhesion within the tire compound. The side effect is that they are purified to the point that the allergens mainly found in the nut oils and proteins are removed. The results are obvious … however let’s not let the kids chew on the tires anyway. There may be a bigger issue if this is happening.  

Another concern posed is what happens to the meat of the nut? Is the food wasted? To be environmentally conscious in one respect then wasteful in another wouldn’t make sense, right? Actually the shells are gathered from farmers after they harvest the nuts and send them to be purified. No waste there!
This is the question that I chuckled over … “I live in the country where there are lots of squirrels in the area”, okay so you can stop chuckling now. Your tires will not be stored away for a winter meal. 

Toyo Tires looked at all these concerns some 25 plus years ago. There was a need to develop what is known as a studless technology as communities and provinces were banning the use of studded winter tires. Studs are mainly used in areas with severe winter conditions to improve traction on ice and compacted snow. 

With this need to develop a new technology many different materials were tested by Toyo but walnut shells ended up being the best overall choice. The biggest factor was safety, and test after test the nuts came out on top. Bottom line is the technology works and it’s better for the environment. 

Toyo continues to look at more natural ways to make driving safer. Kind of reassuring, isn’t it? More details:

Tread Talk

Toyo Tires Canada
21 hours 53 min
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