TOYO TIRES® INTRODUCES CELSIUS®, A REVOLUTIONARY NEW ALL WEATHER TIRE

Richmond, BC – Toyo Tire Canada Inc. has brought year-round versatility and winter-weather safety together in one with the Toyo® Celsius®.  A revolutionary new "All Weather" tire designed to be positioned between an all-season and winter tire with a tread design that provides better ice and snow traction than a typical all-season tire and longer tread life than a winter tire. 

Built for the varying road conditions that drivers may face, Celsius picks up where all-season tires fall short. It provides better ice and snow traction than a typical all-season tire, yet offers the convenience of year-round use and up to a 100,000 kilometers treadwear warranty*. For vehicle owners, this means year-round versatility plus winter-weather safety… all in one tire.

The new Celsius is for the many drivers, who for one reason or another, choose not to switch to winter tires when snow and ice hit the ground. It is ideal for people who live in provinces where they may drive to work in dry conditions, only to have a fast-moving winter storm leave snow on the roads for the commute home.

Independent third-party testing found Celsius stopped up to 9.5 meters shorter on snow and 2.5 meters shorter on ice than a typical all-season tire.* The tire features the Three-Peak Mountain Snowflake like a winter tire which means it meets or exceeds industry-established snow traction performance requirements.

Variable tread technology results in an asymmetric tire which has a visibly different tread from inside-to-outside. Snow claws are located at the base of the outer circumferential grooves to help improve deep snow traction while providing block rigidity for better ice and wet traction. Deep slush grooves help evacuate heavy slush and snow from the tire for increased traction.

The Celsius family of tires includes Celsius® for passenger cars and Celsius® CUV for crossovers. In addition up to a 100,000 kilometers treadwear warranty, Celsius qualifies for the Toyo Tires 30 Day Trial Offer* which ensures drivers are completely satisfied with their purchase. Learn more about the new Celsius family of tires that deliver convenience and winter-weather safety in one at .
 

Toyo Tire Canada Inc.

Toyo Tires has stood for innovation, quality, performance, and excellent service for 70 years, including over 33 years in Canada. Toyo Tires manufactures and distributes a complete line of replacement tires for passenger cars, luxury vehicles, light trucks and SUVs as well as commercial truck, bus, off-road and construction applications.

To learn more about Toyo Tires’ premium tires, please visit  and follow them on  and .

Media Contact: David Scheklesky
Tel: 1.800.663.0063 ext. 3305
Fax: 1.888.297.8696

date_of_press_release: 
Wednesday, March 2, 2016
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