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New Toyo® Versado Noir® Delivers Exceptional Comfort, Mileage and All-Season Performance 

Richmond, BC – Toyo Tire Canada Inc. presents the new Toyo® Versado® Noir, a premium,
all-season touring tire for sedans and coupes. Now available at Toyo Tires® dealers across Canada, the Versado Noir not only offers over 30% more tread life than a leading competitor* plus but also improved fuel efficiency and provides a quiet, comfortable ride.  The Versado® Noir is available in sizes ranging from 15” to 18” wheel diameters, fitting most popular vehicles.

In order to attain such high standards, Toyo Tires applied the latest in technologies and materials. The Versado Noir’s new proprietary silica compound increases tread life while enhancing wet performance and improving fuel efficiency.

Toyo’s exclusive Silent Wall™ technology in the tread grooves reduces pipe resonance, the audible whirring sound caused by air rushing through the tread channels while a tire travels along the road.

The distinctive asymmetric tread pattern of the Versado Noir has rigid outside tread blocks which act as a sound wall for a quieter ride, and stabilize the tread for improved wear while being tuned for responsiveness. Sipes also extend into the main grooves on the outside of the tread to improve performance in the snow. The inner portion of the tread has a higher sipe density to further improve traction in both the rain and snow.

Multi-wave sipes are another complex molding feature found with the Versado Noir design. These interlocking sipes decrease tread block movement, and keep more of the tire tread in contact with the road surface, for improved wet and dry performance as well as reduced irregular wear.

Toyo Tire Canada Inc.

Toyo Tires has stood for innovation, quality, performance, and excellent service for 70 years, including over 33 years in Canada. Toyo Tires manufactures and distributes a complete line of replacement tires for passenger cars, luxury vehicles, light trucks and SUVs as well as commercial truck, bus, off-road and construction applications.

To learn more about Toyo Tires’ premium tires, please visit and follow them on Facebook, Twitter and YouTube.

Media Contact: David Scheklesky
Tel: 1.800.663.0063 ext. 3305
Fax: 1.888.297.8696

Monday, March 2, 2015
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