RICHMOND, BRITISH COLUMBIA – Toyo Tire Canada Inc. announced today its return as sponsor and Official Tire of the Ultimate Fighting Championship® (UFC®) for 2011. The Toyo Tires name will once again adorn sides of The Octagon™ during six live UFC Pay-Per-View events. In addition, the Toyo Tires logo will be included on the canvas for select UFC® Fight Night™ events broadcast on VERSUS® and Spike TV®.
The first event to feature the Toyo Tires logo will be UFC® Fight Night™ Fight For the Troops 2 airing live on Spike TV this Saturday at 9pm ET/6pm PT. Toyo Tires will then make its first Pay-Per-View appearance of the year on February 5 at UFC® 126: SILVA VS. BELFORT live from the Mandalay Bay Events Center in Las Vegas.
“Toyo Tires is proud to once again be the Official Tire of UFC,” said Stan Chen, manager of events and motorsports, Toyo Tire U.S.A. Corp. “UFC continues to grow, as does their dedicated fan base. This renewed sponsorship places the Toyo Tires name in front of those loyal fans, across North America and the world.”
Toyo Tires was the Official Tire of the UFC from 2006 to 2008. The sponsorship began with Ultimate Fight Night™ at the Hard Rock Hotel and Casino in Las Vegas on Jan. 16, 2006. Since that time, UFC has expanded globally and cemented its place as the fastest growing sport in the world. Today, UFC programming is broadcast in over 145 countries and territories, reaching 354 million homes worldwide, in 19 different languages. For more information, or current UFC fight news, visit UFC.com.
