Minimum Advertised Price Policy
Toyo Tire Canada Inc. is dedicated to manufacturing and selling tires of the highest quality for vehicle enthusiasts. Toyo’s tire sizing, tread patterns and tire compounds combine modern aesthetics with advanced technology.
Toyo puts substantial resources into developing and marketing its products, and is proud to associate with Authorized Dealers and Downstream Resellers who dedicate the time and effort to ensure their customers’ satisfaction with Toyo brand tires, protect the Toyo brand reputation, and provide excellent customer service. Toyo wants to protect their ability to do so by discouraging price-based advertising that would be detrimental to customer service and support efforts.
In an effort to preserve the integrity of the Toyo brand and its reputation for providing customers with high value products and strong after-sales support, and to further enhance our image and competitiveness in the marketplace, Toyo is unilaterally establishing this Minimum Advertised Price Policy (“MAP Policy”) to support our Authorized Dealers and any Downstream Resellers.
Please see downloadable PDF files for details: