Release Category: 
Corporate News

RICHMOND, BRITISH COLUMBIA – Effective immediately, Toyo Tire Canada Inc. announces Mr. Hirao as the new president of their organization. A 23-year veteran of the Toyo Tires group, Mr. Hirao brings with him extensive management experience in both the North America and Japanese markets. He will succeed Mr. Matsuoka, who has successfully led Toyo Tire Canada since the start of 2008.

After graduating from university, Mr. Hirao began his career in the tire industry when he joined Toyo Tire Japan in 1987. After 11 years, he transferred to Toyo Tire U.S.A. Corp. and served as Manager, Price Administration Department and Marketing Coordinator. This role acted as a liaison between Toyo Tire Japan and its US subsidiary, and Mr. Hirao made a significant impact by helping accelerate Toyo’s sales growth during his five years in this position.

In 2003, Mr. Hirao was relocated back to Japan where he was promoted to Manager, Tire Sales Department for North America.  His valuable experience in both the North American and Japanese markets eventually landed him the role of General Manager, Tire Sales Department for North America where he oversaw inventory, production and new product development since 2008.

Mr. Matsuoka will return to Japan and take the position of General Manager, Toyo Tire Overseas Sales Dept, No. 1, where he will supervise the North American market from the company’s Tokyo head office.

Log on to toyotires.ca now to learn more about your favorite products, racers and related activities. Toyo Tires manufactures and distributes a complete line of replacement tires for high performance cars, luxury vehicles, light trucks and SUVs as well as tires for commercial trucks, buses and off-road and construction applications.

date_of_press_release: 
Tuesday, January 4, 2011

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